Simon expands microcement lineup to six application-specific systems

Shenzhen-based Simon has expanded its microcement portfolio to six systems for DIY, pool, commercial and heavy-duty use, while citing EU CE certification for its core wall-and-floor products. The company is positioning the lineup around clearer technical standards as global demand for microcement grows.

Why it matters: - Simon is moving away from one-size-fits-all microcement toward six product lines built for specific use cases, from DIY renovation to submerged pool structures and factory floors. - The portfolio is tied to formal performance benchmarks, which can help designers, distributors and contractors compare products on strength, water resistance, wear and curing time. - The company is also using certification and standards language to support export growth across multiple regions.

What happened: - Shenzhen Simon United Building Materials Co., Ltd. expanded its microcement offering into six application-focused systems. - The company says the range covers single-component DIY decorative finishes, multi-colour granular decorative surfaces, integrated wall-floor systems, light commercial flooring, swimming pool solutions and heavy-duty commercial flooring. - Simon says its core wall and floor microcement plaster products hold EU CE certificate UNICO20250623XG01, valid through June 2030. - CE assessment is still ongoing for the remaining product lines.

The details: - Simon was founded in 2007 and operates a 4,000-square-metre manufacturing facility in Heshan, Jiangmen. - Roughly 42% of total production is exported to the Middle East, Southeast Asia, Australia, West Africa and Russia. - The company says it owns more than 30 patents, produces about 5,500 tonnes a year and has completed close to 1,000 overseas construction projects. - The full portfolio offers 120 base colours and more than 1,000 custom colour formulas. - Simon says its systems support factory pre-tinting or on-site tinting, depending on the product. - The company co-developed T/CECS 10192-2022 Polymer Microcement with Guangdong Product Quality Supervision and Inspection Research Institute. - The standard sets requirements for compressive strength, flexural strength, abrasion resistance, impact resistance and water resistance. - It defines Type I microcement for walls and Type II microcement for integrated wall-floor use. - Simon says the standard received Advanced Standard accreditation from China Association for Engineering Construction Standardization. - The company says it launched China’s first integrated wall-and-floor microcement system in 2014. - Simon says EN 13813:2002 is a screed reference norm in Europe, but it does not cover complete multilayer microcement assemblies or the wall, pool and heavy-duty uses addressed in Simon’s portfolio.

Between the lines: - Simon is framing the product expansion as a standards-led strategy, not just a catalogue increase. - The six-system structure lets the company map different products to different site conditions, which may reduce the performance tradeoffs that come with using a generic decorative coating across varied applications. - The market context also favors specialized systems, with Simon citing analyst forecasts that show the global microcement market growing through 2034. - The company’s certification language is carefully limited: only the core wall-floor line is covered today, while the rest of the portfolio is still under evaluation.

What's next: - Simon says it is rolling out the single-component resin microcement for international DIY-focused markets. - CE conformity work remains in progress for the other five system families. - The company is continuing OEM and ODM customization for colours, textures, packaging and new product development. - Simon is also positioning the portfolio for renovation work where existing tile or marble can be covered without full demolition, if substrate conditions allow.

The bottom line: - Simon is betting that microcement buyers want purpose-built systems backed by clearer technical standards, not a universal product for every surface.